FeatureSouthwestVol. 13 The Road
Marfas Everywhere
A million-dollar gambit in New Mexico is one of many small-town projects chasing the fabled success of Marfa, Texas. Can it actually be replicated?
March 20, 2026
Art economy
Formulas or Feelings: Artists Tackle The Tough Question of How To Price Their Art
From pure intuition to a pricing calculator, artists and gallerists across the Southwest reveal how they actually put numbers on their work.
November 18, 2025
“What’s Your Side Hustle?”: Hard-Earned Lessons on Artistic Survival from a Southwest Highway Town
The artists of Helper, Utah, have spent the last three decades honing strategies to strengthen their rural community—and make the regional market work for them.
May 13, 2025
