The month of July introduces a season of sequels and new beginnings to The Magazine! On the cusp of The Magazine’s 28th year, I am excited to introduce you to a new business name and branding: Southwest Contemporary.
As Southwest Contemporary, this business is carving out the room to grow into a multifaceted arts media company and setting the stage to:
- Expand the scope of our editorial.
- Increase the size of our overall circulation to reach larger relevant audiences, regionally and internationally.
- Add multimedia platforms spanning print, digital, video, podcasting, live events, exhibitions, and educational opportunities.
Maintaining headquarters in Santa Fe, Southwest Contemporary will serve as an umbrella under which The Magazine will continue to be published, but also performs two crucial roles:
- It frees us from the constraints of the word “magazine,” which confines the scope of our work to a single platform.
- It positions us better reach new audiences by having a more marketable title and a striking, identifiable brand.
This new business will officially launch mid-July. A timeline of changes to come is outlined below:
Mid-July
Website: This site, themagsantafe.com, will become southwestcontemporary.com.
Social Media: @themagsantafe accounts will be transferred to @southwest_contemporary.
Location: The Magazine offices and project space at 1415 W Alameda St, Santa Fe will become Southwest Contemporary.
Late 2019
Major upgrades to our print magazine will occur later this year. We will greatly increase the quality of our printing process and paper stock and add a cover stock, meaning more beautiful reproduction of images and advertisements and clean reading experience. At that time we will also transition to a bi-monthly publication schedule to allow us to create a more comprehensive, luxe book each issue, supplemented by increased content and advertising opportunities across other platforms.
Stay tuned for an exact launch date.
2020 and Beyond
Look forward to future announcements about a podcast launch, membership opportunities, and professional development programming for artists and emerging arts professionals.
We look forward to continuing to be a leader in art media in this region, producing high-level, accessible content that helps connect culture creators with culture consumers and elevating New Mexico creative work on local, regional, and international scales.
I can’t wait to share our new projects with you!
Best wishes,
Lauren Tresp
founder, Southwest Contemporary
publisher, The Magazine
