Be a part of the annual New Mexico Field Guide, a comprehensive guidebook to New Mexico arts!
This one-stop-shop guidebook is the go-to resource and reference for navigating the New Mexico arts and culture community.
This publication is a full-sized print magazine (also available as a downloadable, hyperlinked PDF) organized into maps of arts districts, listings of arts and culture organizations and services, and a calendar of events.
Arts Districts Maps
Maps with locations of museums, galleries, nonprofit organizations, fairs, cinemas, performing arts venues, related arts vendors, and select bars, restaurants, and cafes.
Listings
Art, design, and culturally related businesses and organizations can secure their listing (contact information, a 25-word description, and one image) by purchasing a listing. Listings start at only $75!
Event Calendar
Arts- and culture-related events can be included on the event calendar (event dates May 24, 2024, and onward).
Editorial
The Field Guide shines a light on the unique cultural landscape of New Mexico, with feature articles on unique arts and culture destinations and sights, upcoming programs and exhibitions, and more.
Dates + Details
Early-Bird 15% Discount Ends: March 21, 2025.
Deadline for Listings: April 10, 2025.
Deadline for Ads: April 15, 2025.
Published: May 23, 2025.
Estimated total audience: 50,000+.
Circulation: 20,000 copies distributed June–October 2024, across Santa Fe, Albuquerque, Taos, Silver City, Truth or Consequences, Las Cruces, select regional retailers, subscribers, issue sales, and issue downloads.
Get Listed
There are several options to be included in the 2025-26 New Mexico Field Guide:
Print Advertising
Print ads are available in full-page, half-page, quarter-page, and (new this year!) eighth-page sizes, and include free listings. Request more info below.
Sponsored Content
If you have a story to tell or want greater control over your messaging, sponsored content provides you with a one-page column in print, online, and in our newsletter, and includes free listings. Request more info below.
Listings
Business listings start at only $75! Business and event listings start at $125. Ready to book? Get in touch at sales@southwestcontemporary.com.
Please note: Independent artists are only eligible for listings if they (1) have a brick-and-mortar space, (2) have a public-facing street address that can be published in the print issue, and (3) the public may visit during posted, regular open hours. If you’re not sure if you are eligible, please contact us.
Download Field Guide Ad Rates
Field Guide FAQs
Q: What is included with my listing?
A: Your listing will include:
- Organization name
- Physical address
- Phone number
- Website
- Hours
- A one-sentence description not to exceed 25 words
- One high-res image.
Q: What are the image requirements for listings?
A: Images may not include logos, graphics, text, or watermarks. Images should be 300 dpi, at least 2 inches on one side, and be in JPG or TIF file format. Images of any orientation are accepted, but all images will be cropped to square for final placement.
Q: What is included in each event listing?
A: Events may be scheduled on May 23, 2025, and after. Event listings will include the event name, location, date and time, a description not to exceed 50 words, and your organization’s website.
Q: Will the digital version of the Field Guide contain active hyperlinks?
A: Yes! A digital version of the Field Guide will contain active hyperlinks that take readers directly to your website from your advertisement, sponsored column, and/or listing.
Q: Can artists be listed in the Field Guide?
A: Independent artists are only eligible for listings if they (1) have a brick-and-mortar space, (2) have a public-facing street address that can be published in the print issue, and (3) the public may visit during posted, regular open hours. If you’re not sure if you are eligible, please contact us.
Make an ad reservation or request information
Lauren Tresp
lauren@southwestcontemporary.com
505-424-7641
Download Last Year's Guide
Download the 2024-25 New Mexico Field Guide here.
