Alexander Long

Alexander Long
On view: November 1–December 4, 2025

This month at the Helper Mini, Alexander Long presents work that uses the image of cake to explore ideas of consumerism, desire, and the ways we consume images in modern culture.

Long is an Oakland-based artist whose work has been exhibited extensively across the U.S. and internationally, including Frosted Visions at Book & Job Gallery in San Francisco and More Than Now at Moosey Gallery in London. His sculptures interrogate the consumption of imagery and the layered meanings embedded within mass-produced symbols. By employing cake—a culturally loaded object tied to celebration, class, and temporality—as a central motif, he reframes it not as a mere imitation of dessert, but as a critical signifier of excess, desire, and the aesthetics of wholesale. His work invites viewers to consider how images are constructed, distributed, and consumed within systems of advertising, commerce, and digital surveillance.

The Helper Mini is a micro gallery located on historic Main Street in Helper, Utah, dedicated to showcasing contemporary artists in an intimate, unconventional format that brings art into public view day and night.